Barbie's Stiletto Moment | Dua Lipa

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Capitalizing on Margot Robbie's viral stiletto moment from the  Barbie movie trailer,  I conceived the idea to give Dua  her own stiletto moment, in the actual pair of stilettos worn by Margot in the film.  The shoes were  flown from Los Angeles to our London location, an important detail that was well worth it - creating authenticity and brand alignment - especially with today's savvy audience. By paying homage to the movie,  we successfully  teased the song and soundtrack to great fanfare on Dua's IG, creating another viral moment.

Screenshot from original Barbie Trailer.

With A fun music video concept that primarily took place in  A discount mattress store, I thought it was only fitting to create A low budget commercial for said store with the internationally renowned comedic influencer, Just Sul.  The script became one big easter egg filled with clever word play and Tiësto song references.  Prior to the official music video's release, we teased this spot across Tiësto's socials, creating A wtf is this moment and significant fan engagement.

This was the video that launched the Tiësto campaign. 

We quickly recognized  that casting A comedic influencer activated A younger fan base - adding A cool factor that brought more value and attention than A traditional actor.   From that point on, it became the ethos of our casting process.

The Atlantis Royal Dubai wanted to launch their ultra luxurious  resort with an innovative campaign with legendary DJ, Tiësto. 

Learn more about how the music video kicked off this cutting edge campaign (all while the resort was still under construction.)

Partnering with Coca-Cola and Kahi skin care, take A look how at how  we integrated the products in A fun, cheeky take on product placement, 

resulting in A highly effective integration.

Watch how we seamlessly integrated the world of  the music video  into the movie world of  Warner Bros. "Birds of Prey."

The result is A gold standard example of clever production techniques that led the marketing campaign of the soundtrack with over 350 million views.   

Reprising his role as the Joker, Jared Leto featured prominently in this music video for Skrillex & Rick Ross' "Purple Lamborghini."  

By making this choice, we created A pop culture moment and virality, garnering massive attention to both the film and soundtrack with A half a billion views.  

One of the most viewed music videos of all time with 6 billion+ views, we were tasked with incorporating movie footage and a plethora of

 FCA's finest automobiles into the music video in A way that respectfully honored the legacy of Paul Walker and the ethos of the song.